Shippo Email Marketing & Content Strategy

Shippo emails are distributed to small and medium e-commerce businesses to keep them informed on the industry and important features. My duties at Shippo included editing and proofreading copy, ensuring that both static and dynamic imagery and content functions properly, and reviewing performance by exporting …

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Product Design Exercise #2

Design Prompt: The NYC metrocard system has remained unchanged for decades. The cost of the metrocard machine infrastructure, the lost time of waiting in line to buy a metrocard, touching a dirty machine to do it, the potential of losing the metrocard, and the ease …

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Product Design Exercise #1

Design Prompt: At the beginning of each new semester or school year, teachers are faced with the challenge of remembering names for numerous students. Design Challenge: Design an experience to help an educator match faces to names, with the goal of shortening the time needed …

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Streamliner Product Design Case Study

Purpose:  For current and prospective cord cutters to consolidate streaming service payments while subscribing and unsubscribing from services with frequency and ease. Persona #1:  New cord cutter who does not want to submit their credit card to various streaming service payment forms. Persona #2:  Current …

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Dating App Product Case Study

Dating sites provide the capability to match users potential romantic partners through swiping an image either left or right.  An added feature is private messaging a person of interest. KEY PAIN POINTS A saturated marketplace forces app builders to stand out and above the crowd. …

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TraveLean Product Case Study

Travel sites such as TravelPirates, Orbitz and Travelocity provide vacation package combinations (flights, hotels, and cars).  Travelers will always search for the best deals on aggregate sites. KEY PAIN POINTS   Aggregates lack the functionality for users to input a travel budget.  However, lodging site …

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eText: Product Design Case Study

Text messaging(texting) is the possibly the simplest and most low-fidelity way to communicate.  Whether personal or professional, texting is replacing emails for concise communicating. KEY PAIN POINTS The Android built-in Messages application lacks a well-known email feature:  Blind Carbon Copy(Bcc). Currently, if a user wants …

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