UX Writing Challenge #8

This article is my response to the following user experience writing challenge:

Scenario: The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.  
Challenge: Tell the user that one of their favorite bands is playing live in their town. How would you compel
them to want to go?
Headline: 30 characters max

Body: 45 characters max

Button: 25 characters

To make this challenge easier on myself, I selected my favorite music artist and the closest musical venue. My next step involved drafting two versions of the text.

DRAFTSVERSION AVERSION B
HeadlineH.E.R. in Concord Today!H.E.R. is Here Tonight!
BodyGo see H.E.R. at the Concord PavilionSee H.E.R. in concert at the Concord Pavilion
ButtonBuy Tickets, SkipTickets, Skip

Headline Approach: I thought it would be efficient for the headline to announce both artist name and the location of the concert venue. In Version A, I used my local municipality to offer a more precise location for the user. Version B is more generic with the word ‘here’.

Body Approach: The headline is for announcing the event. I used the body copy to invoke the desired action. The action verbs ‘go’ and ‘see’ are simple and do not require a lot of characters.

Button Approach: Even with only 25 characters at my disposal, I decided to create two buttons. The first is for the user to buy tickets. The other is for exit the notification. ‘Skip’ is a word associated with music player apps.

FINAL DRAFT: After considering the pros and cons of both drafts, I decided to incorporate elements from versions to produce the following:

HeadlineH.E.R. is in Concord, CA Today!
BodySee H.E.R. in concert at the Concord Pavilion
ButtonTickets, Skip

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