Reel Green | MoviePass Bankruptcy

Reel Green returns discussing the drop in the 2019 global box office, MoviePass parents filing for bankruptcy and streaming wars.

Global Box Office for 2019:  $42.5 billion – THR

  • Uptick from China, Japan, South Korea, France, Germany, Russia, Mexico, Spain, Brazil, and Italy
  • 2019 North America => $11.4 billion
  • 2018 North America => $11.88 billion
  • 4% drop
  • Disney earned $11.1 billion alone

MoviePass Parent Company Files Chapter 7 Bankruptcy(Jan. 28, 2020) – Variety

  • Assets to be sold off to repay creditors
  • Chapter 11 => renegotiation with creditors
  • MoviePass shut down in September 2019
  • Where it all went wrong with MoviePass?

AT&T Q4:  WarnerMedia Takes $1.2 Billion Hit on HBO Max Investment – Variety

  • Source:  Foregone Licensing Revenues
  • Foregone Licensing => Not renewing/establishing licensing contracts with distributors(Netflix, Amazon, etc.)

Netflix Marketing Pivot – Variety

  • Fifteen-person marketing layoff
  • Hires Jackie Lee-Joe as Chief Marketing Officer from BBC Studio
    • Four years as CMO
  • Netflix’s Non-Marketing History

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