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This article is my response to the following user experience writing challenge:<\/p>\n\n\n\n

Scenario:<\/strong> The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.  <\/td><\/tr>
Challenge:<\/strong> Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?<\/td><\/tr>
Headline: 30 characters max

Body: 45 characters max

Button: 25 characters<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

To make this challenge easier on myself, I selected my favorite music artist and the closest musical venue. My next step involved drafting two versions of the text. <\/p>\n\n\n\n

DRAFTS<\/strong><\/td>VERSION A<\/span><\/td>VERSION B<\/span><\/td><\/tr>
Headline<\/strong><\/td>H.E.R. in Concord Today!<\/td>H.E.R. is Here Tonight!<\/td><\/tr>
Body<\/strong><\/td>Go see H.E.R. at the Concord Pavilion<\/td>See H.E.R. in concert at the Concord Pavilion<\/td><\/tr>
Button<\/strong><\/td>Buy Tickets, Skip<\/td>Tickets, Skip<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Headline Approach: <\/strong> I thought it would be efficient for the headline to announce both artist name and the location of the concert venue. In Version A, I used my local municipality to offer a more precise location for the user. Version B is more generic with the word ‘here’. <\/p>\n\n\n\n

Body Approach:<\/strong> The headline is for announcing the event. I used the body copy to invoke the desired action. The action verbs ‘go’ and ‘see’ are simple and do not require a lot of characters. <\/p>\n\n\n\n

Button Approach:<\/strong> Even with only 25 characters at my disposal, I decided to create two buttons. The first is for the user to buy tickets. The other is for exiting the notification. ‘Skip’ is a word associated with music player apps.<\/p>\n\n\n\n

FINAL DRAFT:<\/strong> After considering the pros and cons of both drafts, I decided to incorporate elements from versions to produce the following:<\/p>\n\n\n\n

Headline<\/strong><\/td>H.E.R. is in Concord, CA Today!<\/td><\/tr>
Body<\/strong><\/td>See H.E.R. in concert at the Concord Pavilion<\/td><\/tr>
Button<\/strong><\/td>Tickets, Skip<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

This article is my response to the following user experience writing challenge: Scenario: The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.   Challenge: Tell the user that one of their favorite bands is playing live in their town. How would you compel … <\/p>\n

Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_oct_exclude_from_cache":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[506,508],"tags":[519,74,556],"series":[],"episode_featured_image":"http:\/\/www.johnwarejunior.com\/wp-content\/uploads\/2017\/11\/UXWriting-e1511755824175.jpg","episode_player_image":"http:\/\/www.johnwarejunior.com\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"http:\/\/www.johnwarejunior.com\/feed\/podcast\/the-mannish-podcast","embedCode":"

UX Writing Challenge #8<\/a><\/blockquote>