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This article is my response to the following user experience writing challenge:<\/p>\n\n\n\n To make this challenge easier on myself, I selected my favorite music artist and the closest musical venue. My next step involved drafting two versions of the text. <\/p>\n\n\n\n Headline Approach: <\/strong> I thought it would be efficient for the headline to announce both artist name and the location of the concert venue. In Version A, I used my local municipality to offer a more precise location for the user. Version B is more generic with the word ‘here’. <\/p>\n\n\n\n Body Approach:<\/strong> The headline is for announcing the event. I used the body copy to invoke the desired action. The action verbs ‘go’ and ‘see’ are simple and do not require a lot of characters. <\/p>\n\n\n\n Button Approach:<\/strong> Even with only 25 characters at my disposal, I decided to create two buttons. The first is for the user to buy tickets. The other is for exiting the notification. ‘Skip’ is a word associated with music player apps.<\/p>\n\n\n\n FINAL DRAFT:<\/strong> After considering the pros and cons of both drafts, I decided to incorporate elements from versions to produce the following:<\/p>\n\n\n\nScenario:<\/strong> The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone. <\/td><\/tr> Challenge:<\/strong> Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?<\/td><\/tr> Headline: 30 characters max
Body: 45 characters max
Button: 25 characters<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nDRAFTS<\/strong><\/td> VERSION A<\/span><\/td> VERSION B<\/span><\/td><\/tr> Headline<\/strong><\/td> H.E.R. in Concord Today!<\/td> H.E.R. is Here Tonight!<\/td><\/tr> Body<\/strong><\/td> Go see H.E.R. at the Concord Pavilion<\/td> See H.E.R. in concert at the Concord Pavilion<\/td><\/tr> Button<\/strong><\/td> Buy Tickets, Skip<\/td> Tickets, Skip<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n