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WWE Needs Product Pivot

Official logo of World Wrestling Entertainment.
Official logo of World Wrestling Entertainment.

 

World Wrestling Entertainment’s third-quarter earnings conference call proves that the company has to make a pivot to their product.  WWE had a net gain of 31,000 subscribers, but 286,000 of the total subscribers are new.  The 4% increase is still a positive, but the issue behind that increase is a serious lack of retention.  To regain lost subscribers and/or retain current subscribers, WWE must change their product and make the network more of a network as opposed to a library.